Google Analytics help website owners keep a track on their advertising and promotional activities and its effects on the website. It helps you measure your website traffic, defines the traffic source, and click-through rates. This article will cover features of Google analytics from a beginner's perspective. Primarily, we will focus on the Google Analytics Dashboard.
• Getting a website report card through changing time span - If you want to get insight into your site performance, one of the most basic, yet important tool you should know is, how to change the date and time of your analytics. Change the time period of your analysis and compare one period with another to get a comprehensive result. No matter on which page you are on your Google Analytic account, a date range will appear on the top right. When clicked on this option, a wide range of date selection and change options appears. Select the option and get the required details.
• Recognizing traffic change - If your traffic goes down, you easily blame your SEO professionals, but have you ever thought why this happens? Perhaps, the change in your site ranking is due to changes in traffic. The ration fluctuates every minute due to changes in traffic source, preferences, etc. Keep an eye on your traffic regularly and know the causes; adjust your activities accordingly to avoid further problems.
• Understanding your traffic - You should understand your traffic source and pattern thoroughly. Once you have a better understanding of this, it's important to understand what those visitors are looking for. Review all the areas of your Analytics from simple to complex to get an idea about your source's requirements and preferences.
Some general yet useful tools:
I. Audience Section: -
. Demographics: This section is divided into Language and Location, which enables webmasters to find out from which location the website is getting traffic; also the language of the audience. Use this option to determine the size of your visitor from a particular language. This setting will also help you decide whether you should expand the languages on your website or add a high-speed translation option to it.
. Behavior: This section divides the audience into New vs. Recurring and Frequency vs. Regency and Engagement. This section basically gives you a snapshot of how long users stay on your site or particular page, which pages they visit frequently, whether they are new or recurring ones etc.
. Technology: In this section you can recognize the visitor's browser type, OS (if mobile), resolution etc. they are using to access your website. These are vital information from usability/design point of view.
. Mobile: In this section you will get a breakdown of your traffic coming from mobile and which operating systems are they using to access your website. Test your site on the top OS; only then make them live.
II. Content Section: -
. Site Speed: In this section you can get comprehensive information on your website's loading speed, how much time does it take for your site to load etc.
This guide is to help beginners to make them understand how Google Analytics works and how it can help you increase your website's traffic and ranking.
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